ACCOUNT COORDINATOR

Different Perspective Advertising Agency

June 2024-August 2024

THE OBJECTIVE:

Conceptualize and execute social media content for a diverse range of clients, including real estate, landscaping, wellness, and agency’s own account, according to each client's brand voice and visuals
Build monthly content calendars from the ground up—developing ideas, writing copy, designing graphics using existing assets, and scheduling posts
Write engaging, SEO-friendly blogs tailored to each client’s audience and industry
Use SEMrush to research optimal keywords, analyze SEO performance, and guide blog writing and content creation strategies
Ensure all content aligns with brand voice and marketing goals while driving engagement and visibility

THE RESULTS:

Delivered strategic, on-brand content that improved client visibility and online engagement
Maintained consistent, high-quality posting across multiple accounts
Strengthened client relationships with thoughtful, results-driven content marketing
Gained hands-on experience managing content across industries while refining my skills in copywriting, SEO, and social media strategy

THE OBJECTIVE:

Conduct a competition analysis on other nonprofit organizations' communication strategies
Utilize competition analysis to create new social media strategy
Design new kit of social media templates utilizing client's brand assets, allowing for easy client use

THE RESULTS:

Launched dynamic, branded content that clearly reflects the client’s mission and values
Transformed the feed into a clean, visually consistent platform that supports audience engagement and trust
Improved overall content variety and quality, leading to more shares, saves, and follower growth
Increased internal efficiency by providing reusable, easy-to-edit templates for future content creation
Strengthened the client’s digital presence, making the organization more recognizable and compelling across platforms