January 2022-August 2023

THE OBJECTIVE:

• Promote movie showings, special events, and hiring opportunities at Florida State’s Student Life Cinema through engaging visual content

• Design both digital graphics for social media and print deliverables like posters and flyers to boost campus awareness and attendance

• Incorporate each film’s visual and verbal elements—such as tone, color palette, and iconic imagery—into every design to create thematically consistent and eye-catching materials

• Align all assets with the cinema’s brand while appealing to a broad and diverse student audience

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THE RESULTS:

• Gained hands-on experience in Adobe Photoshop and Illustrator while producing high-quality print and digital assets

• Developed a strong understanding of entertainment marketing and how to connect design with audience interests

• Helped drive engagement and event attendance through tailored, visually compelling promotions

• Strengthened creative adaptability by designing for a wide range of film genres and event types under tight timelines